New Product and Service Innovation Final Project: Hologram phone for Nokia
This was the final group project for my New Product Innovation & Development class at Nottingham University Business School. The assignment asked us to create two product concepts for a company of our choice using recognized innovation theory and processes. I was responsible for compiling and formatting the final report, and writing and illustrating Section 3, Concept Development. I also played a big role in creating Section 2, Idea Generation & Screening.
Client
New Product and Service Development final project
Project Date
2010
Category
consulting · design · innovation · proposals & reports · research
Well done, an excellent assignment, which shows a good understanding of theory and practice. The report is well presented and covers all the areas specified. You have demonstrated a sound understanding of the company and marketplace…Good use of theory, e.g. Cooper (2008) in your screening process. In particular, section 3 is extremely well done, e.g. textual description and visual prototypes. Good conclusions that also highlight limitations.
Instructor Feedback
Final Grade: A