Workplace Product Launch: Client Handout

When our team planned to launch a new suite of workplace insurance products, we needed a quick way to help new and existing clients understand what our new offering was all about. You know that famous quote, “I tried to write you a short letter but I only had time for a long one.”? Well this one-page concept paper is the short-letter version of our very complicated product catalog. I oversaw all copy and design, and ushered the project through a variety of approval stages for product accuracy, compliance, then finally into production and distribution for agents throughout the U.S.

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